The statistics are sobering: nearly 90% of women-owned businesses never cross the six-figure mark. It’s not a lack of ambition or talent—it’s a capacity ceiling.
If you are the only engine in your business, you don't have a growth problem; you have a model problem. We created the Studio to help you transition from being the 'utility' to being the Architect of an Asset-First empire.
Because "More" Is Not a Strategy.
The online business world is obsessed with "more." More content. More platforms. More pivots. More "hustle" until you hit a goalpost that, let’s be honest, keeps moving anyway.
But "more" doesn’t fix a capacity issue. It doesn’t diagnose why your funnel is leaking. And it certainly doesn't help you connect with your audience when you’re so overwhelmed you’ve slipped into Freeze Mode.
You aren't "undermotivated." You’re over-extended.
Between the business, the caregiving, the career, and the reality of being a woman with a life outside of a laptop, you don't need another "to-do" list. You need a to-stop list. You need a business built for your actual life—not a "someday" life that never arrives.
We didn’t start The Copy & Strategy Studio just to write emails and design sales pages. We started it because we saw too many brilliant, experienced women burning out at the $50k–$80k mark. We’re here to help the 'Asset-First CEO' break through the stats. We believe that when women own their intellectual property, they reclaim their time—and that changes everything.
Why most women-led businesses hit a "Success Ceiling."
You’ve built a service-based business that works. Now, you’re building an engine.
You’ve added digital offers (or you’re trying to).
You’re juggling multiple revenue streams.
You’re showing up, but you’re tired of being the only "battery" in your business.
But right now, growth feels reactive.
Your funnel used to convert, but it’s slowing down.
Your latest launch felt "quieter" than the last.
You’re stuck in the messy middle of an Asset-First transition.
It’s not that you need to do more.
It’s that your revenue system is out of sync with your ambition.
And guessing is expensive.
You’ve built a service-based business that works.
You’ve added digital offers (or you’re trying to).
You’re showing up.
You’re selling.
You’re juggling multiple ideas.
But revenue feels inconsistent.
Growth feels reactive.
And you’re constantly guessing what to fix next.
It’s not that you need to do more.
It’s that something in your revenue system isn’t aligned.
And guessing is expensive.
You Built the Freedom.
Now You Want the Stability.
You Built the Freedom. Now You Want the Stability.
Our Model Is Strategic (And Asset-Focused)
We don’t start with more marketing.
We start with clarity.
1️⃣ Diagnose the Revenue Gaps
We audit your offer, funnel, messaging, and conversion points to uncover where buyers are hesitating and where revenue is leaking.
2️⃣ Clarify the Highest-Leverage Moves
We map what to stop, what to optimize, and what to double down on — so your energy goes where revenue actually moves.
3️⃣ Implement with Focused Support
Through our 90-Day Revenue Reset, we guide the execution to stabilize your growth and strengthen your digital ecosystem.
No chaos.
No bloated retainers.
No guesswork.
Just steady progress.
How the Studio Works
Apply for the 90-Day Revenue Reset →
$675/mo x 3 months
The strategic bridge for the Asset-First CEO who wants stable growth without sacrificing freedom.
Inside the Reset, we:
✔ Audit your full revenue ecosystem (Services + Products)
✔ Identify where buyers hesitate and what’s stalling conversions
✔ Map a 90-day execution plan to move you toward asset-led growth
✔ Provide strategic guidance + focused implementation so you don't stay stuck in the "messy middle."
The 90-Day Revenue Reset
- Revenue Systems Strategy: Designing the path from 1:1 services to automated digital income.
- Conversion Copywriting: Deep-dive messaging that eliminates buyer hesitation before it starts.
- Brand Positioning: Elevating your authority so your products carry the same weight as your presence.
- Operational Thinking: Building the "back-end" logic so your growth is stable, not chaotic.
- The "Messy Middle" Lens: Real-life experience helping founders navigate the identity shift from service-provider to asset-owner.
The Copy & Strategy Studio is led by Vanessa Shepherd and Terrica Strozier. We are strategists, operators, and creative thinkers who understand the specific friction of the "messy middle."
We don't just give you pretty words; we build the systems that allow your expertise to scale without you.
Meet the Studio
Sally, Speaker Coach
We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging & Terrica refined our branding. I didn’t realize how off everything was until they worked their magic. They made sure everything actually connected with our audience. The results? Next-level.
Kristina Pierce, Pierce Media
Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.
Vanessa is a pleasure to work with, always willing to help and an amazing person!
Sarah, Creative Entrepreneur
Vanessa is the only copywriter I’ll ever trust with my brand voice & Terrica's the only designer I'll trust with my brand. Every project with them feels like a sigh of relief. Their strategy is sharp, the writing is on point, and they just get it.
Cristina Roman, Pique Coaching
My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the economy & all, but it's turning out to be my best year yet! Thank you for all your help with my funnel & my Facebook ads.
Emma N.
I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Amazing.
Carole Thompson
Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.
Only 1.7% of women-owned businesses in the U.S. reach $1M in revenue. The common denominator of those who do? Assets. They stopped selling their hours and started selling their systems. The 90-Day Revenue Reset is designed to get you on the right side of that statistic.
