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5 Ad Metrics to Watch

Welcome!

Hi, I’m Vanessa Shepherd—conversion copywriter, marketing strategist, and founder of The Copy & Strategy Studio.

After working with 3,250+ clients, supporting 365+ launches, and helping generate $304.5 million in client sales (and counting), I’ve learned what makes great messaging work—and what causes it to fall flat.

Hint: it’s not more content. It’s more clarity.

I built this studio for service-based entrepreneurs, creatives, and founders who want marketing that connects and converts—without adding more to their plates.

Whether you’re launching a new offer, refreshing your brand voice, or finally ready to stop sounding like a “should,” I’ll help you simplify your message and elevate your results.

I specialize in writing copy that sounds like you on your best day—and in building strategic marketing systems that work even when you’re offline.

Because copy shouldn’t just be cute.
It should compound.

 And content should do more than take up space—it should move your business forward.

This studio was designed to help you do just that.

The Words Work Harder Here—Because I’ve Tested What Converts

Because your marketing should sound like you—and sell for you.

Smart strategy. Elevated copy. Built for sustainable success.

Clear messaging over cluttered marketing
Because saying less—strategically—sells more.

Systems that support your creativity
Templates, workflows, and funnels that give you your time back and actually convert.

Voice-aligned copy that still gets results
Because you shouldn’t have to choose between personality and performance.

Simplicity with a strategic backbone
We keep it easy to follow—but backed by proven psychology.

Sustainable growth over fast hacks
Because momentum built on clarity and consistency actually lasts.

Selling without sleaze
We use empathy, not pressure—and teach your audience how to say yes for the right reasons.

Compounding content that works even when you’re offline
Your marketing doesn’t have to be loud. It just has to be aligned.

At The Copy & Strategy Studio, we believe in…

What We Stand For

 — Studio Client, Designer & Consultant

Vanessa helped me articulate my offer in a way I never could on my own. Now my copy sounds like me, sells like magic, and I finally have a strategy that doesn’t feel exhausting. The whole process felt thoughtful, clear, and so aligned.

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Soft Lilac

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Midnight Ink

Think clean editorial layouts and handwritten sparkle.
Soft lilacs, champagne neutrals, navy blues, and strategic depth.
Modern meets preppy. Whimsy meets conversion.
 Polished, but never cold. Strategic, but never boring.

We’re inspired by:

  • Systems that feel like self-care
  • Notes scribbled in gel pen on the back of a client brief
  • A glass of prosecco after scheduling a sales sequence
  • The magic of words that sound like you—and still work when you’re not online

Everything is intentional here.

Every touchpoint is designed to support your next-level growth—with style.

Here, strategy isn’t stiff. And copy doesn’t sound cookie-cutter.
 This studio is where alignment meets action—with a little shimmer on the side.

The Copy & Strategy Studio aesthetic?

Styled Like Strategy. Built to Last.

You’re a thoughtful, service-based business owner who knows you’re good at what you do—but you’re ready for support that helps your marketing finally match your brilliance.

You might be a creative service provider, content creator, or consultant. You’ve already built something solid, and now you’re craving content and strategy that elevates your presence without adding more to your to-do list. 

You’re likely someone who:

  • Knows your voice, but wants help refining how it shows up in your copy
  • Has tested a few offers or funnels—and is ready for a more intentional strategy
  • Is tired of DIY marketing that feels scattered, rushed, or just… not quite working
  • Craves marketing that works with your lifestyle, not against it
  • Wants to grow without selling out, burning out, or sounding like everyone else
  • Loves working with experts who just get it—and prefers to hand off the details with trust

You value aligned messaging, smart systems, and a little sparkle.
And you’re not here to hustle harder—you’re here to scale smarter.

If that sounds like you?
You’ll feel right at home here at The Copy & Strategy Studio.



You’re Our Kind of Client If…

  • Mel Robbins
  • Rachel Hollis / Hollis Co.
  • Pre-K Pages
  • The Ladies Edge
  • Heart Behind Hustle
  • Bossbabe
  • I Heart My Life
  • Pop Your Pup
  • Advance Your Reach
  • Splendidly Curious
  • The Independent Clinician
  • Credit Repair Cloud
  • Western Canadian Lottery Corp.
  • Edmonton International Airport
  • Pete Vargas
  • Elections Alberta
  • High Achievers Media
  • Jen Kem
  • Zach Spuckler / Heart Soul Hustle
  • Natalie Bullen / Unapologetic Wealth
  • Misiyo Candle Co.
  • Ang Hill Fashion
  • Zoe Linda / Referral Pie
  • City of Edmonton 
  • Edmonton Transit
  • Government of Alberta
  • Campbell Scientific
  • AutoTrader
  • DDB Edmonton
  • TELUS
  • University of Alberta
  • 3E Public Relations
  • Pique Coaching
  • Rachel Rodgers / Hello Seven Co
  • Pierce Media
  • Luna Rosa Botanicals
  • Beth Conroy
  • Donaji Meija
  • Dr. Adair
  • Wellspired / Jen Wright
  • Tami Santini
  • Sally Z / Be Moved
  • Her Wealth Coach
  • Hirsh Marketing
  • Lacey Cribb / Lacey Implements
  • Nequosha Anderson
  • Bayou Brand House
  • Terrica Strozier Design

Some brands we've worked with while subcontracting for marketing agencies:

Some of the brands we've worked with...

Launches Supported

360+

Clients & Students Supported

3250+

Client Revenue Generated

$304.5M

Advertising Spend Managed

$105.8M

We believe in the power of words—
but not just any words.
Words that connect. Words that convert. Words that feel like you.

We believe that your message shouldn’t feel like a performance.
It should feel like truth—clear, confident, and deeply aligned.

We believe strategy should be simplifying, not overwhelming.
That you shouldn’t need a full-time marketing team (or a viral moment)
to build a business that works for your life.

We believe that creativity and conversion are not at odds.
That you can sound like yourself and still sell.
That the best copy feels like conversation on your best day.

We believe in sustainable business models and scalable ideas—
 but only when they’re rooted in what actually matters to you.
The life you want. The work you love. The legacy you’re building.

We believe you can launch without the burnout.
Write emails that don’t make you cringe.
Show up online with a system that makes sense.
And build real momentum without constantly being “on.”

We believe psychology-backed strategy is the shortcut
(but not the scammy kind).
And that you deserve content that compounds
working for you long after you’ve logged off.

We believe in systems that support you,
copy that sells for you,
and marketing that reflects the brilliance you bring to your clients.

This is where thoughtful messaging meets conversion strategy.
This is where smart meets stylish.
This is The Copy & Strategy Studio.

Where we write for connection, clarity, and results—
and help you grow with ease, not overwhelm.

Words carry weight. Let’s use them wisely.

This studio is built for brilliant service providers who want marketing that works for them—not against their schedule.

If you’re tired of guessing, DIY-ing, or duct-taping your messaging together… we should talk.

Copy shouldn’t just sound nice. It should do its job.

Strategy shouldn’t be throwing spaghetti at the wall. 

Let’s make yours work harder.

Sarah G.

Working with Vanessa has been a game-changer! I have so much clarity now in my business. Plus a plan for the year ahead!

Brittany Martin, President, Hello Seven Co.

The Hello Seven Instagram grew by 25.3k! You felt like part of the team, especially when you brought valuable insights & ideas to our monthly content sessions.

Chantelle Aitchison, Luna Rosa Botanicals

I'm so excited to have systems & organization! It feels beyond amazing to be seen the way you see me and my business!

Tami & Lou Santini

Your strategy flippin' rocks! You helped us create ads that get our ideal client to click on the webinar page & convert. Thank you for helping us realize how important it is to have a solid, long-term lead generation plan.

We're committed to helping online entrepreneurs get clear on how to market themselves in a way that’s sustainable and scalable.