After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.

At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.

Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.

Because when the copy’s doing its job, you get to do more of yours.

Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.

The Words Work Harder Here—Because I’ve Tested What Converts