Because your marketing should work without you being online 24/7.

Set it, celebrate it, and get back to what you do best.

Your Copy Should Sound Like You—and Sell Like Crazy.

Whether you're launching something new, refreshing your website, or trying to stay visible without living on social media—you're in the right place.

At The Copy & Strategy Studio, we specialize in done-for-you copy and strategy that’s rooted in psychology, aligned with your voice, and built to convert.

Here’s how we can work together to simplify your marketing and get results that actually feel good.

Zero pressure. 100% clarity.

Totally normal.

If you’re somewhere between “I know I need help” and “I’m not sure where to start,” let’s talk it out.

We’ll walk through what you’re working on, what’s working (and what’s not), and map out a plan that fits your goals and capacity.

Still Not Sure Which One’s Right for You?

Let us take content off your plate. Each quarter, get strategic blog posts, newsletters, social captions, and a planning call to keep everything flowing.

Path 4: “I need consistent content support—without hiring full-time.”

Launching a new lead magnet, course, offer, or membership?
We’ll handle the sales page, emails, and ad messaging so your launch isn’t just beautiful—it converts.

Path 3: “I’m launching something and need everything done-for-me.”

From foundational refreshes to full brand messaging overhauls, we’ll make your website work for you. Get copy that’s clear, strategic, and sounds like your best self.

Path 2: “My website needs more than a polish—it needs to sell.”

Perfect for entrepreneurs who want clarity, confidence, and strategy they can start using right away.

Path 1: “I need strategic support—fast.”

Every service is built to simplify your marketing, amplify your results, and sound exactly like you. Pick the path that fits where you are now:

Not Sure What You Need? Start Here.

choose your own pathway
At The Copy & Strategy Studio, we don’t just write pretty sentences.
We craft conversion-ready messaging systems that sound like you on your best day—and work like your best sales strategy behind the scenes.

Because great copy isn’t just what people read.
It’s what moves them to say yes.

🎯 Our Approach Blends:

  • Conversion copywriting grounded in psychology
    So your offers connect with what your audience actually cares about

  • Marketing strategy that aligns with how people buy
    Because tactics alone don’t build traction—systems do

  • Messaging that feels personal, polished, and powerful
    Your brand deserves more than a formula. It deserves a voice that mirrors your vision.

We believe in:
🧠 Messaging that’s smart, not salesy
💡 Strategy that doesn’t require burnout to succeed
📝 Copy that earns compliments and converts
❤️ A creative process that feels collaborative—not chaotic

You’re not here for gimmicks.
You’re here to grow a brand with clarity, consistency, and confidence.

We’ll help you say it clearly—and make sure it works behind the scenes.

Where Words Meet Strategy—and Every Line Works Harder for You

Why Work With Us

Strategy-first, always.
 We don’t do fluff. We do frameworks that fuel your next big milestone.

Conversion is queen.
 Every word has a job to do—and we make sure it pulls its weight.

Your voice > every template.
 Because sounding like yourself is the secret to standing out.

Simple > complicated. Always.
 The best marketing strategies are clear, repeatable, and scalable.

People over performance.
 Yes, we care about conversions. But we care about connection even more.

What We Stand For Around Here:

After approval, you’ll receive final deliverables, ready to put your strategy docs to use or plug your copy into your funnel, website, or campaign. Depending on your package, we’ll also collaborate with your designer or offer launch support—so your copy isn’t just done, it’s doing its job.

Step 5: Final Delivery + Launch Support

You’ll receive your draft in a clean, easy-to-review format—with space to share feedback. We’ll refine every word until it feels like you on your best day.

Step 4: Review, Refine, and Make It Yours

You get your time back while we get to work crafting custom, conversion-optimized copy rooted in psychology, backed by strategy, and written in your voice.

Not having us write your copy--this is where we create your strategy documents!

Step 3: Copy That Connects + Converts

Once booked, we kick things off with a strategy call to align your goals, brand voice, and audience insights. This is where our conversion expertise and messaging clarity coaching come together—so you feel confident in the direction before we write a single word.

Step 2: Strategy Meets Messaging Clarity

Tell us about your project, your goals, and your audience. No pitch, no pressure—just a simple way to make sure it’s a fit for both of us.

Step 1: Apply to Work With Us

A Clear, Collaborative Process Designed for Results

We don’t do rushed timelines, chaotic feedback loops, or confusing deliverables.
Instead, we follow a structured, personalized process that keeps things calm, clear, and wildly effective—from our first call to final handoff.


✨ How We Make the Magic Happen

Copy that works this hard deserves a confetti moment.

Ready to get started?

Let’s turn your next project into your best-performing one yet.

These powerhouse brands tapped into their growth potential. Will you? 

Kristina Pierce, Pierce Media

Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.

Vanessa is a pleasure to work with, always willing to help and an amazing person!

Sally, Speaker Coach

We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging. I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.

Sarah, Creative Entrepreneur

Vanessa is the only copywriter I’ll ever trust with my brand voice. Every project with her feels like a sigh of relief. Her strategy is sharp, her writing is on point, and she just gets it.

Cristina Roman, Pique Coaching

My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet!

Thank you for all your help with my funnel & my Facebook ads.

Emma N.

I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.

Carole Thompson

Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.

After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.

At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.

Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.

Because when the copy’s doing its job, you get to do more of yours.

Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.

The Words Work Harder Here—Because I’ve Tested What Converts

Ready to Make Your Copy Do the Heavy Lifting?

Whether you’re launching a new offer, updating your website, or finally getting that funnel written—it’s time to stop guessing and start growing with messaging that connects, converts, and builds momentum.

I’m committed to helping online entrepreneurs get clear on how to market themselves in a way that’s sustainable and scalable.

xo, Vanessa