- 4 SEO-Optimized Blog Posts
Educational, insightful, and designed to drive traffic and nurture your audience. - 6 Email Newsletters
Sent biweekly and written in your voice—strategic, trust-building, and designed to convert readers into buyers. - Quarterly Planning Call
We’ll align your content with your business goals, upcoming launches, and audience needs. - Custom Content Strategy
You’ll receive a mini roadmap with messaging priorities, SEO tips, and plug-and-play content themes. - Metrics Monitoring + Performance Review
We’ll track how your content is performing and offer data-backed suggestions to improve results every quarter. - Ongoing SEO Guidance
Keywords and optimization aren’t an afterthought—they’re baked into every piece.
Every quarter, you’ll receive:
Timeline: 13 Weeks
Investment: $2,500 PIF or $850/mo x 3 months
You’ll walk away with:
- Strategic support without the full-time hire
- Messaging that sounds like you (and converts like crazy)
- Systems that help your marketing work harder
Because content should do more than check a box. It should move people.
What Makes This Different?
Includes 12 captions, ready to plug into your scheduler.
Email Sequence (3 emails) – $500
Perfect for lead magnets, onboarding, or sales.
Ad Copy Bundle – $425
Includes 5 ad variations with messaging strategy.
Lead Magnet Bundle – $1225
Everything you need for a new lead magnet from the idea to content and all the marketing copy to promote it.
Mini Sales Page – $1,000
Ideal for new offers or opt-ins; designed to convert.
Brand Messaging Guide – $750
Establish your voice, audience messaging, and positioning.
Add these now or upgrade later as your needs evolve:
Optional Add-Ons
We craft conversion-ready messaging systems that sound like you on your best day—and work like your best sales strategy behind the scenes.
Because great copy isn’t just what people read.
It’s what moves them to say yes.
🎯 Our Approach Blends:
- Conversion copywriting grounded in psychology
So your offers connect with what your audience actually cares about - Marketing strategy that aligns with how people buy
Because tactics alone don’t build traction—systems do - Messaging that feels personal, polished, and powerful
Your brand deserves more than a formula. It deserves a voice that mirrors your vision.
Where Words Meet Strategy—and Every Line Works Harder for You
Why Work With Us
We don’t do fluff. We do frameworks that fuel your next big milestone.
Conversion is queen.
Every word has a job to do—and we make sure it pulls its weight.
Your voice > every template.
Because sounding like yourself is the secret to standing out.
Simple > complicated. Always.
The best marketing strategies are clear, repeatable, and scalable.
People over performance.
Yes, we care about conversions. But we care about connection even more.
What We Stand For Around Here:
After approval, you’ll receive final deliverables, ready to put your strategy docs to use or plug your copy into your funnel, website, or campaign. Depending on your package, we’ll also collaborate with your designer or offer launch support—so your copy isn’t just done, it’s doing its job.
Step 5: Final Delivery + Launch Support
You’ll receive your draft in a clean, easy-to-review format—with space to share feedback. We’ll refine every word until it feels like you on your best day.
Step 4: Review, Refine, and Make It Yours
You get your time back while we get to work crafting custom, conversion-optimized copy rooted in psychology, backed by strategy, and written in your voice.
Not having us write your copy--this is where we create your strategy documents!
Step 3: Copy That Connects + Converts
Once booked, we kick things off with a strategy call to align your goals, brand voice, and audience insights. This is where our conversion expertise and messaging clarity coaching come together—so you feel confident in the direction before we write a single word.
Step 2: Strategy Meets Messaging Clarity
Tell us about your project, your goals, and your audience. No pitch, no pressure—just a simple way to make sure it’s a fit for both of us.
Step 1: Apply to Work With Us
A Clear, Collaborative Process Designed for Results
We don’t do rushed timelines, chaotic feedback loops, or confusing deliverables.
Instead, we follow a structured, personalized process that keeps things calm, clear, and wildly effective—from our first call to final handoff.
✨ How We Make the Magic Happen
Kristina Pierce, Pierce Media
Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.
Vanessa is a pleasure to work with, always willing to help and an amazing person!
Sally, Speaker Coach
We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging. I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Sarah, Creative Entrepreneur
Vanessa is the only copywriter I’ll ever trust with my brand voice. Every project with her feels like a sigh of relief. Her strategy is sharp, her writing is on point, and she just gets it.
Cristina Roman, Pique Coaching
My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet!
Thank you for all your help with my funnel & my Facebook ads.
Emma N.
I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Carole Thompson
Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.
After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.
At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.
Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.
Because when the copy’s doing its job, you get to do more of yours.
Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.
The Words Work Harder Here—Because I’ve Tested What Converts
