Is Strategy What You Need?
- "I have so much content... but it's not leading to sales."
- "I need a marketing plan, not more random posts."
- "I'm launching something soon and don't know where to start."
- "I want to grow, but I don’t want to burn out."
- "I keep changing direction and want a strategy that actually sticks."
- 90-minute strategy session
- Custom 90-day roadmap tailored to your business goals
- Funnel, content, or offer positioning review
- Mini messaging refinement (to make your content stronger)
- Post-call PDF summary + action steps
- Business owners overwhelmed by their to-do list and unsure what to prioritize
- Founders preparing for a launch and needing strategy before investing in copy
- Creatives and service providers who want a sustainable, strategic growth plan
Your Next 90
A strategic intensive to map out your next 90 days of content, marketing, or offer promotion.
Investment: $997 or 2 payments of $500
Timeline: 1 week delivery after call
Investment: $597 or 2 payments of $300
Timeline: Audit + call delivered within 10 business days of receiving your materials
- Clear feedback on your existing funnel
- Personalized strategies to improve performance
- A refreshed perspective on what’s possible
✔ Full Funnel Review
We audit your entire funnel—from lead magnet and opt-in page to emails, sales page, and checkout flow. You’ll get feedback on what’s working, what’s missing, and where to optimize.
✔ Conversion Strategy Session (90 minutes)
We’ll hop on a live Zoom call to walk through your audit findings, answer your questions, and brainstorm smart shifts based on your audience, voice, and goals.
✔ Audit Report + Action Plan
You’ll receive a clear, prioritized PDF with all recommendations—so you know exactly what to do next.
✔ Bonus: Subject Line & CTA Review
We’ll review up to 3 subject lines or call-to-actions and provide optimized rewrites to help boost clicks and conversions immediately.
Sales Funnel Audit
Clarity, Conversions, and Confidence—All in One Audit
You’ve got a funnel that’s live… or almost ready to go. But something feels off. Maybe conversions are lagging, leads are dropping off, or you’re just not sure what’s working (or what’s not).
Let’s change that.
The Sales Funnel Audit & Strategy Session is for founders, service providers, and digital product creators who want clear, expert eyes on their sales funnel—with a game plan to make it better.
This is more than a copy audit. It’s a full funnel review paired with a 1:1 strategy session, so you walk away with actionable, conversion-focused recommendations—plus a plan that feels aligned with how you want to market.
Because better funnels start with smarter strategy—and when your funnel is aligned, the conversions follow.
- You’re prepping for a launch and want to feel confident your funnel is solid
- You’ve got traffic, but your funnel isn’t converting the way it should
- You want expert strategy before investing in a full copy package
- You’re tired of guessing—and ready to make smart, data-backed improvements
Strategy Session
(Your Next 90)
You want someone else to execute the writing
You want help simplifying your content and messaging
You already have a clear strategy and need someone to write it
You’re preparing for a launch or big visibility push
You feel stuck on what to say or where to focus next
You Need This If...
Done-for-You Copy Services
Both Together
Compare & Choose:
What Kind of Support Do You Need?
Not sure what you need? Apply for a free consult and we’ll help you decide.
Why Strategy First Works
When you clarify your message and map your path, everything else gets easier. Your content, emails, launches, and even your social media start working together instead of pulling you in different directions.
Because sustainable marketing isn’t about doing more. It’s about doing what matters—on purpose.
From $7K in Sales to $111K in Sales in the first 30 days after we adjusted a Coach's messaging for their signature offer.
An added $36K for an E-commerce Beauty & Self-Care Brand. Between ads and emails we helped this brand hit their very first 4-figure days and their first $10K month ever!
Sales Conversion Rate from a Webinar for an Online Educator
You're downright awesome at what you do. You know it, your favorite people know it, and your past clients know it, too. But how do you convince someone you've never met that you're exactly what they need? It all comes down to words - and choosing the right ones is what we do best.
Check out some of our client results:
No more crossing your fingers and hoping for the best.
Kristina Pierce, Pierce Media
Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.
Vanessa is a pleasure to work with, always willing to help and an amazing person!
Sally, Speaker Coach
We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging. I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Sarah, Creative Entrepreneur
Vanessa is the only copywriter I’ll ever trust with my brand voice. Every project with her feels like a sigh of relief. Her strategy is sharp, her writing is on point, and she just gets it.
Cristina Roman, Pique Coaching
My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet!
Thank you for all your help with my funnel & my Facebook ads.
Emma N.
I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Carole Thompson
Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.
After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.
At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.
Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.
Because when the copy’s doing its job, you get to do more of yours.
Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.
The Words Work Harder Here—Because I’ve Tested What Converts
