❌ DIY messaging = confusing and unclear offers
❌ Generic copy = blends into the background
❌ Outdated website = losing leads to competitors
💡 A website copy refresh fixes that. It ensures your brand messaging is crystal clear, compelling, and working for you—so visitors don’t just browse. They book.
Why Your Website Copy Matters More Than Ever
$2,500
Strategic Tune-Up
The
Bonus Perks
Payment Plan Options
Revisions
Designer Collaboration
Strategy Call
SEO Optimization
Pages Included
3 (Home, About, Services)
1 Round
$1,250 x 2
$1,500 x 3 or $2,250 x 2
$2,250 x 3 or $1,350 x 5
1 Round
Bonus Contact Page
10% Off Future Copy Packages
2 Rounds
5 (incl. Bonus Contact Page)
8 (Full Website Copy)
+ SEO Toolkit
+ Brand Messaging Guide
FEATURES
Full Upgrade
The
Brand Messaging Overhaul
The
$4,500
$6,750
Website Copy Refresh Packages – Choose Your Level of Support
Website Copy Refresh – Strategic Tune-Up
Timeline: 7 business days
Investment: $2,500 Paid in Full or $1,250/month for 2 months
Your business has evolved—but your website hasn’t caught up. You need a website that positions you as an expert, speaks directly to your audience, and actually helps you book more clients.
📌 What’s Included:
✔ 5 website page rewrites—including Home, About, Services, PLUS two more (Portfolio, Blog, or FAQ—your choice!)
✔ BONUS Contact Page copy (so inquiries flow smoothly)
✔ SEO-driven messaging & content audit (because visibility matters)
✔ 1:1 messaging strategy call (so your copy reflects your brand’s evolution)
🚀 Perfect for business owners who want a website that reflects their expertise—without the DIY struggle.
Website Copy Refresh – Full Upgrade
Timeline: 14 business days
Investment: $2,250/month for 2 months OR $1,500/month for 3 months
Your business has grown, your offers have evolved, and now you need a website that reflects your next-level brand. This is a full copy + brand messaging overhaul designed to refine your positioning so you’re seen as the expert you are and attract the right clients effortlessly.
📌 What’s Included:
✔ Custom SEO-driven website copy for 8 key pages (Home, About, Services, Portfolio, Contact, etc.)
✔ Brand Messaging Guide (to keep your brand voice consistent across all platforms)
✔ 1:1 strategy call (refining your positioning & tone)
✔ BONUS Beginner SEO Toolkit (so your website continues working for you)
✔ Designer Collaboration (for seamless integration with your website redesign)
✔ 2 Rounds of Revisions (because it should be just right)
✔ 10% Off Future Copy Packages (so your brand stays fresh)
🚀 Perfect for established entrepreneurs who need a website that reflects their industry authority and growth.
Website Copy & Brand Messaging Overhaul
Timeline: 4-6 weeks
Investment: $6,750 Paid in Full or $2,250/mo for 3 months or $1,350/month for 5 months
✔ Pay in full if booking within 4 weeks; payment plans available for future bookings.
We craft conversion-ready messaging systems that sound like you on your best day—and work like your best sales strategy behind the scenes.
Because great copy isn’t just what people read.
It’s what moves them to say yes.
🎯 Our Approach Blends:
- Conversion copywriting grounded in psychology
So your offers connect with what your audience actually cares about - Marketing strategy that aligns with how people buy
Because tactics alone don’t build traction—systems do - Messaging that feels personal, polished, and powerful
Your brand deserves more than a formula. It deserves a voice that mirrors your vision.
Where Words Meet Strategy—and Every Line Works Harder for You
Why Work With Us
We don’t do fluff. We do frameworks that fuel your next big milestone.
Conversion is queen.
Every word has a job to do—and we make sure it pulls its weight.
Your voice > every template.
Because sounding like yourself is the secret to standing out.
Simple > complicated. Always.
The best marketing strategies are clear, repeatable, and scalable.
People over performance.
Yes, we care about conversions. But we care about connection even more.
What We Stand For Around Here:
After approval, you’ll receive final deliverables, ready to put your strategy docs to use or plug your copy into your funnel, website, or campaign. Depending on your package, we’ll also collaborate with your designer or offer launch support—so your copy isn’t just done, it’s doing its job.
Step 5: Final Delivery + Launch Support
You’ll receive your draft in a clean, easy-to-review format—with space to share feedback. We’ll refine every word until it feels like you on your best day.
Step 4: Review, Refine, and Make It Yours
You get your time back while we get to work crafting custom, conversion-optimized copy rooted in psychology, backed by strategy, and written in your voice.
Not having us write your copy--this is where we create your strategy documents!
Step 3: Copy That Connects + Converts
Once booked, we kick things off with a strategy call to align your goals, brand voice, and audience insights. This is where our conversion expertise and messaging clarity coaching come together—so you feel confident in the direction before we write a single word.
Step 2: Strategy Meets Messaging Clarity
Tell us about your project, your goals, and your audience. No pitch, no pressure—just a simple way to make sure it’s a fit for both of us.
Step 1: Apply to Work With Us
A Clear, Collaborative Process Designed for Results
We don’t do rushed timelines, chaotic feedback loops, or confusing deliverables.
Instead, we follow a structured, personalized process that keeps things calm, clear, and wildly effective—from our first call to final handoff.
✨ How We Make the Magic Happen
Kristina Pierce, Pierce Media
Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.
Vanessa is a pleasure to work with, always willing to help and an amazing person!
Sally, Speaker Coach
We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging. I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Sarah, Creative Entrepreneur
Vanessa is the only copywriter I’ll ever trust with my brand voice. Every project with her feels like a sigh of relief. Her strategy is sharp, her writing is on point, and she just gets it.
Cristina Roman, Pique Coaching
My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet!
Thank you for all your help with my funnel & my Facebook ads.
Emma N.
I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Carole Thompson
Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.
After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.
At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.
Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.
Because when the copy’s doing its job, you get to do more of yours.
Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.
The Words Work Harder Here—Because I’ve Tested What Converts
