You’re showing up. You’ve got offers to promote.
You’ve built something incredible.
But the copy? The content? The strategy behind it all?
It’s… inconsistent. Overwhelming. Maybe even invisible to the people who need you most.
You’re not alone—most service providers hit this exact point:
📌 They’ve grown through referrals, but now they’re stuck at capacity
📌 Their content doesn’t lead to clear conversions
📌 They’re doing so much but getting so little traction
📌 They’ve outgrown DIY but don’t want a cookie-cutter solution
And here’s the thing: You don’t need to do more.
You need a messaging system that works better.
That’s where we come in.
You’re showing up. You’ve got offers to promote. You’ve built something incredible.
But the copy? The content? The strategy behind it all?
It’s… inconsistent. Overwhelming. Maybe even invisible to the people who need you most.
You’re not alone—most service providers hit this exact point:
📌 They’ve grown through referrals, but now they’re stuck at capacity
📌 Their content doesn’t lead to clear conversions
📌 They’re doing so much but getting so little traction
📌 They’ve outgrown DIY but don’t want a cookie-cutter solution
And here’s the thing:
You don’t need to do more.
You need a messaging system that works better.
That’s where we come in.
Marketing burnout wasn’t part of the business plan, right?
Marketing burnout wasn’t part of the business plan, right?
Launching? We’re your behind-the-scenes copy secret weapon. From lead magnets to sales pages and everything in between, we create funnel copy that connects the dots and drives results.
Sales Pages & Funnels
Welcome. Nurture. Sell. Repeat. We craft conversion-driven email sequences that warm up cold leads, build real trust, and turn subscribers into clients—without sounding like a funnel robot.
Email Sequences & Strategy
Your website should sound like you on your best day—and sell like your best salesperson. We write custom copy that’s rooted in strategy, tailored to your voice, and built to convert. Home, About, Services, and beyond.
Website Copywriting
What We Do (So You Don’t Have To)
Have a big campaign or one-off project in mind? We love collaborating with creative teams on custom deliverables—from brand voice development to multi-channel launch strategies.
Custom Projects & Launch Support
We offer subcontracting and white-label copy support for agencies who want quality, conversion-optimized content at scale. We’re easy to work with, meet deadlines like clockwork, and bring a fresh strategic eye to every project.
Retainer Support for Agencies & Teams
The perfect mix of clarity and conversion. These deep-dive sessions are for founders who need a strategic marketing plan they can actually follow. From 90-day content roadmaps to funnel and offer audits, we’ll get your next move mapped and ready.
Marketing Strategy Intensives
After working with 3,250+ entrepreneurs, creatives, and content-led brands across 16+ years in the marketing world, I’ve seen firsthand that the best copy isn’t just about being clever—it’s about being clear, strategic, and a little unexpected in all the right ways.
At The Copy & Strategy Studio, we blend high-level strategy with polished, personality-packed copy that connects with your people and converts with ease. Whether you’re launching your next signature offer, refreshing your website, or finally getting those emails off your to-do list, we make sure every word is working toward your bigger goals.
Also me? A Dr Pepper lover, tea drinker, and mini Martha Stewart who believes in celebrating every win—preferably with a lil' somethin' from Kate Spade.
Because when the copy’s doing its job, you get to do more of yours.
Hi, I’m Vanessa Shepherd—strategist, copywriter, and your go-to creative partner for words that don’t just sound nice… they actually sell.
The Words Work Harder Here—Because I’ve Tested What Converts
Kristina Pierce, Pierce Media
Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more.
Vanessa is a pleasure to work with, always willing to help and an amazing person!
Sally, Speaker Coach
We went from $7K to $100K in sales in two months after Vanessa refined our offer messaging. I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Sarah, Creative Entrepreneur
Vanessa is the only copywriter I’ll ever trust with my brand voice. Every project with her feels like a sigh of relief. Her strategy is sharp, her writing is on point, and she just gets it.
Cristina Roman, Pique Coaching
My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet!
Thank you for all your help with my funnel & my Facebook ads.
Emma N.
I didn’t realize how off our messaging was until Vanessa worked her magic. She pulled the words right out of my head—but better—and made sure they actually connected with our audience. The results? Next-level.
Carole Thompson
Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.
